The experience centre was designed to be fully flexible in its use and layout. The brief was to create a space that would allow for multiple property sales and marketing launches to be staged or happen simultaneously. The design of the experience centre was restricted in its look and feel but strong in its form and function to allow each property branding to be the focus.
Two display apartment zones sit opposite each other in the centre and can each be closed off by curtains to allow for easy re-fit outs and project reveals.
The open plan area between the display units are designed to have moveable display walls and curtains for individual branding and sales. Custom joinery, sales tables and material case goods are designed to be flexible.
The large entry space allows for functions, marketing launches and large or small group discussions. A long planter bench in the function space conceals storage and mini-bars to become a catering bar. A dramatic ceiling hangs over the function space and digital panels on white walls allow for mood changing to suit the property branding.
Ample office space is concealed within the planning to allow a staff of more than 20 to work within the experience centre.A large custom light box with a graphic ‘T’ for Truslan was placed at the street to attract attention on the busy retail arcade of the Chatswood shopping district.