Spanning 2,000sqm over 5 storeys, City of Sydney’s new Creative Hub lives in the Greenland Centre, in the heart of the CBD. Designed to offer creative facilities to Sydney’s budding arts community.
Turner had the privilege of designing the wayfinding system for the Creative Hub, creating a graphic language that would enhance the custom facilities being offered and make the space an inspiring, youthful and enoyable creative zone for artists to thrive.
We created a graphic system that reflected the innovative site. The concept of the graphics focused on the importance of connection, seen through the continuous artworks throughout the space.
Off-setting shapes and using the stenciled format was how we brought into the design the youthful, playful tone, creating inverted graphics and stenciled signage throughout.