George & Allen
Waterloo, NSW
Date
2015
Use
Environmental Graphics
Client
Built
George & Allen is a new landmark development in the heart of Waterloo designed by Turner.
The aesthetic of George & Allen references the legacy of the site through its unique and recognisable use of brickwork.
The signage and way-finding approach reflects the strong brand established for the project. The use of precious materials, simple shapes and refined typefaces create a robust contrast with the post-industrial environment.
Apartment number signs are fabricated in hand brush finished copper discs that harmonise with the lighting selection to activate the podium area during night-time.
George & Allen brings together warehouse living with a new generation of refined apartment design.
