Divercity

Located in the Sydney suburb of Waterloo, Divercity, is a catalyst for the area’s regeneration from industrial to a mixed uses. The buildings, designed by Turner, range from 6- to 12-storeys and comprise 359 apartments, 23 retail suits, a communal courtyard with amenity for residents incorporating landscaping, a pool and cabanas.

The industrial legacy of the site, where a rope factory existed prior to the new development, was the source of inspiration for the graphic language. A customized typeface has been designed to link characters and messages through a connecting line.

The continuous design and usage of timeless, aged and ‘live’ materials, such as bronze, were expressed through the signage and way-finding system, creating an elegant and refined design language that harmonises with the unique architecture.

A more bold approach with oversized graphics has been developed through the basement and car park areas to identify the main entry lobbies, guiding visitors and residents through the space.